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Director of Marketing & Ecommerce

Alexandria, VA · Sales
Dr. Berg Nutritionals
Is expanding fast – Looking for a dedicated

Director of Marketing & Ecommerce
Alexandria, VA
(Fully remote position)

Offered salary and other benefits:

Based on your experience and performance record, we offer a base salary of $100,000 to $120,000 plus commissions. Additionally, we offer the following benefits: 
  • 40 hours of paid Personal Days and 80 hours of Paid Time Off 
  • Full medical, dental, and vision benefits for our full-time employees 
  • Stay fit with a paid gym membership—your health matters 
  • Enjoy well-deserved downtime with paid time off on eight holidays 
  • Boost your wellness with a 50% discount on all Dr. Berg products 
  • Experience the freedom of working fully remotely
  • Achieve that perfect work-life balance with the incredible support of our dynamic team! 
Required experience and qualifications:
  • Minimum 5 years of experience in online marketing
  • Minimum 2 years of sales management experience
  • Successful experience in funnels, analytics, statistics utilization, ads, SEO and general marketing campaigns
Important: You must have successful experience in the following applications:
  • Driving traffic and sales to a direct-to-consumer site using sources like google ads, email marketing, social media ads, etc.
  • Creating Google ads
  • Setting up an email flow using Klaviyo (or any other email marketing tool) that gets triggered when a customer abandons their cart without purchasing
About our company:

Our vision at Dr. Berg Nutritionals is to see millions of people not only add years to their lives but increase their quality of life using our unique approach to health and wellness. We offer 70+ high-quality, extensively researched nutritional products, books, courses, apps, and programs that enable people to take control of their lives and get healthy.

Dr. Berg runs multiple thriving YouTube channels, accumulating over 1.1 billion views. He summarizes complex body functions into easy-to-understand concepts and offers practical health solutions. His website, drberg.com, features countless success stories using his unique take on the ketogenic diet called Healthy Keto®, which prioritizes long-term health over short-lived weight loss.

Our Location: 4501 Ford Avenue, Alexandria VA 22302.  www.drberg.com.  
NOTE: This is a remote, full-time position.

Your Mission as our Director of Marketing & Ecommerce:

On this key executive position, you will be responsible for Gross Income for the organization. You will manage the entire sales & marketing area. This position is vital, as we need a point of contact who advises on the best marketing and sales courses of action and can get others to implement ideas and campaigns.

Some of our Director of Marketing & Ecommerce’s duties and responsibilities:
  • Work with all marketing personnel and contractors to achieve our marketing and sales goals.
  • Organize and manage all new marketing campaigns, all new product launches or removals.
  • Ensure the appropriate ROI is being achieved by each campaign being run and producing innovative marketing strategies.
  • Apply Quality control on campaigns being run.
  • Budget for different projects and invest into those which have the greatest returns.
  • Use feedback and utilize surveys to properly market to our public.
  • Oversee and optimize our social media marketing campaigns.
  • Use statistical analysis to implement the more profitable strategies.
  • Manage and advise on SEO and work with our website team.
  • Oversee all email campaigns.
  • Optimize engagement with our Public Outreach division to create more brand recognition.
  • Evaluate Google Analytics, Google Ads, Facebook Ads and advise on the best course of action.
  • Advise our sales team on how to improve sales and better systems for sales expansion. 
  • Work with our 3rd party agencies and make decision based on performance metrics.
Preferred soft skills and personality traits:
  • A true team leader; able to run people effectively and positively
  • Great communication skills
  • Able to handle a lot of confusion and randomity
  • Very organized and able to work with others using the correct communication channels
  • Above all, the best person for this position has to be able to get things done despite all odds.
Thank you for sending your application online.
 

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